Your friendly neighborhood writer bringing your brand’s story, purpose, and mission to every ear
you wanna bend.
It’s me, Liz.
I graduated from the University of Minnesota, Twin Cities in 2012 with majors in English and Journalism stuck in my back pocket. It took some bargaining to get the folks running the graduation ceremony to put my degree there, but with the help of a cool $10 bill, they eventually obliged.
For more than a decade, I’ve been darn lucky to tell so many amazing stories that needed just a little bit of strategy, some thoughtful reshaping, and a knack for making them ridiculously relatable to the people they were meant to reach.
I’m stoked for the stories I have yet to tell, and it’d be cool if some of them were yours.
If you’re seeking an experienced content marketing manager, versatile writer, people-pleasing collaborative teammate, and kind of fun person with strong midwestern vibes, I could be your gal! Holler if you agree.
I thought the ecommerce tech space had been a thoroughly explored frontier. With all of the tools and platforms and automated everything that’d come out in the past decade, I truly believed the industry was anything but the Wild Wild West.
Then the founders of Zest reached out to me as they searched for their first marketing hire and I learned that there was, in fact, an unturned rock in that arena — corporate gifting. It’s an industry putting up huge numbers year after year, yet even enterprise ecommerce brands were sending these potentially massive customers through a dusty sales journey.
In a nutshell, Zest changed that.
I’ve never worked for such a young startup, but I was stoked to join the squad and spread the good word of gifting. Zest didn’t even have a website on my first day. But with a lot of care, research, time, and thought, I spearheaded content for the website, case studies, blog articles, social posts, emails, sales demos, pitch decks, one-pagers — get the gist? If words need to be written, I’m the one lucky enough to do so for this SaaS company making waves.
My day-to-day was stuffed with writing, planning content calendars, managing campaigns from ad to demo, fostering the brand voice, building briefs for a team of freelancers, and hosting the occasional industry event.
I helped spur the startup’s content engine and created assets that appeal to modern DTC brands that want to give today’s shoppers a next-level post-purchase experience. My content ranged from in-app copy and push notifications to lengthy blog articles, ebooks, web pages, and all the assets that attracted more eyeballs.
Experiences are priceless — especially when it comes to entrepreneurs vying to stand out online. As senior copywriter at Drip, I worked closely with a small team of designers and developers to help ecommerce sellers realize the power of communicating with real, live people throughout the entire customer journey.
“Marketing automation” sounds like something reserved for big online shops or tech whizzes, but the content my team created dispelled that myth and revealed its true accessibility.
Part of this journey included helping create an empathetic and human voice, rebranding the site and identity, and creating the copy to fuel entire campaigns from ads and email sequences to landing pages and site copy.
Leadpages was my first venture into writing for a high-growth SaaS company, and the rest is history. I learned a lot and it left me hungry for more.
My time was spent writing briefs, pitching content ideas, and working alongside a team of writers to push blog articles, emails, video scripts, and beyond to hit conversion goals and help even more small businesses.